In order to become a leader in the data and analytics area, Hexaware Technologies has made a strategic board to purchase Softcrylic, a data consulting company based in the United States. 

This acquisition is made to strengthen Hexaware's data analytics offerings and accelerate clients to strategize based on data-driven strategies in the areas of customer journey and marketing.

Reinforcing Marketing and Customer Experience 

Softcrylic, which is situated in Minneapolis, has had high-quality knowledge in solving very complex data struggles that range from data climbing, validation, modeling, and activation. 

The interaction of Softcryllic knowledge related to marketing technology with Hexaware's engineering and AI competence structure the capabilities of the CMO office for business growth, which is now possible due to data utilization.

Girish Pai, Data and AI Hexaware global head pointed out the link between the move and their vision as becoming the firm of choice for their clients in this area. 

Mr. Pai added that the ability to combine the strong data capability of Softcrylic and their marketing analytics expertise will be instrumental in unlocking the power of data for their clients and delivering tangible business outcomes.

Powerhouse in Data Consulting

It is forecasted that the marriage will result in the formation of titan in consulting of data, which is able to merge two companies' strengths that allows for wider array of industries to be served in a more complete manner. 

Softcrylic’s influence in travel and hotel, retail and financial services, and also in media sport sector offers Hexaware an added advantage in expanding its current services and provides a promising horizon for growth and innovation.

As for the opinion of John Flavin, the CEO of Softcrylic, he had great optimism about the merger and said, "Being together with Hexaware is an innovative proposition in a sense of extending our reach and speeding up our progress."

Through this buyout, Hexaware not only extends its service delivery but also significantly grows its regional office distribution and clientele base across the global arena, unlocking a new dynamic for businesses on the national and international scene.